In 1997, Amy moved to Hong Kong with her husband. It was there that she decided to pursue her dream of starting her own fashion label. “I’m crazy for prints and color in unexpected combinations. And I love luxury with an absolute ease about it – simple but utterly modern.” Amy’s passion for chic and easy fashions became the foundation on which Tibi was launched. Early on, Amy partnered with another American living abroad, Octavia Hyland (her grandmother’s name was Tibi). Traveling frequently to the Indonesian island of Java, they worked closely with small textile printers to develop unique prints in vivid colors. The first capsule collection was sold to Lane Crawford and to expats living in Hong Kong. Shortly after the lines debut, Amy received calls from stores in the U.S. asking to carry the collection. What began as four easy styles in hand printed fabrics quickly turned into a full collection that now sells in nearly every destination around the world. Amy and her husband left Asia in 2000 and relocated Tibi to a loft space in Soho, New York.